You’ve spent a lot of time cultivating your top client list. Wouldn’t it be nice if all your new clients were just like your top clients? Your best prospects are socializing with your current clients right now. After all, “birds of a feather flock together.”
Alas, there is no easy way to insert yourself into your client’s social scene. If you hand a stack of business cards to your top clients, they'll most likely lose them. You just hope that when it matters, your clients remember your contact information.
When phone numbers, email, and web addresses can be hard to recall, your name is easily remembered. You can trust that your best clients will mention your name within their social circle, and tell people to find you on GOOGLE®, YAHOO!®, or BING®.
Now all you have to do is make sure you always show up on GOOGLE®, YAHOO!®, and BING® when qualified, prospective clients are searching for your name. Then make sure you proactively inform your current clients and associates that they should tell folks in their social circle that they can learn about you by searching for your name on their favorite search engine.
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