As a professional, you are your brand. In other words, how you are perceived by others is your brand, and everyone that has interacted with you has the ability to strengthen or weaken your brand. So, building an enthusiastic group of Brand Advocates should be high on your priority list.
Brand Advocates are clients that constantly and positively refer you to others. They’re a powerful marketing tool because potential clients are more likely to listen to a third-party passionate advocate.
Here are a few ways to help encourage Brand Advocates:
1. Ask. It may sound simple, but it’s the first rule of sales. You have to ask. You might be surprised at how enthusiastically your top clients will “brag” about you if simply ask them to refer you when appropriate.
2. Give Them Something to Talk About. Don’t assume your Brand Advocates know everything that is going on with you. When you’ll be speaking publicly, tell them. When you receive an award, thank them.
3. Listen to Your Clients. Periodically, ask your top clients for their input. When you encourage clients to help you improve your practice, you infuse a sense of ownership. When your clients feel they own your brand, they’re more likely to promote you.
4. Set the Stage. Create social situations where your Brand Advocates can comfortably share with others. Summer barbecues, art show sponsorships, and amateur sports team sponsorships are just a few opportunities for you to ask clients to invite others to social, non-work gatherings.
Brand Advocates are powerful, so make it easy for them to give out your name. Always show up on the first page of GOOGLE®, YAHOO!®, and BING® when prospective clients search for your name.
Monday, October 12, 2009
Friday, October 9, 2009
Increasing Clients: The Unexpected Opportunity.
Imagine the weekend has finally arrived. You're at your kid’s baseball game (or maybe your niece’s). You’re not in “sales” mode. You’re relaxing.
However, your “bleacher neighbor” just happens to strike up a conversation that ends with her obvious need for a top-notch professional. Rather than turning a relaxing weekend ballgame into a hard sell, it’s the perfect time to give out your name and ask your new, prospective client to find you on GOOGLE®, YAHOO!®, or BING®. She’ll be able to learn more about you, and connect with you by phone, email, and mapped directions.
Discover how JABBERCLICK™ can turn an unexpected situation into a new client opportunity!
However, your “bleacher neighbor” just happens to strike up a conversation that ends with her obvious need for a top-notch professional. Rather than turning a relaxing weekend ballgame into a hard sell, it’s the perfect time to give out your name and ask your new, prospective client to find you on GOOGLE®, YAHOO!®, or BING®. She’ll be able to learn more about you, and connect with you by phone, email, and mapped directions.
Discover how JABBERCLICK™ can turn an unexpected situation into a new client opportunity!
Increasing Clients: The Social Circle You’re Not In
You’ve spent a lot of time cultivating your top client list. Wouldn’t it be nice if all your new clients were just like your top clients? Your best prospects are socializing with your current clients right now. After all, “birds of a feather flock together.”
Alas, there is no easy way to insert yourself into your client’s social scene. If you hand a stack of business cards to your top clients, they'll most likely lose them. You just hope that when it matters, your clients remember your contact information.
When phone numbers, email, and web addresses can be hard to recall, your name is easily remembered. You can trust that your best clients will mention your name within their social circle, and tell people to find you on GOOGLE®, YAHOO!®, or BING®.
Now all you have to do is make sure you always show up on GOOGLE®, YAHOO!®, and BING® when qualified, prospective clients are searching for your name. Then make sure you proactively inform your current clients and associates that they should tell folks in their social circle that they can learn about you by searching for your name on their favorite search engine.
If you haven't done so already, sign up to try JABBERCLICK™ for FREE for the next 30 days!
Alas, there is no easy way to insert yourself into your client’s social scene. If you hand a stack of business cards to your top clients, they'll most likely lose them. You just hope that when it matters, your clients remember your contact information.
When phone numbers, email, and web addresses can be hard to recall, your name is easily remembered. You can trust that your best clients will mention your name within their social circle, and tell people to find you on GOOGLE®, YAHOO!®, or BING®.
Now all you have to do is make sure you always show up on GOOGLE®, YAHOO!®, and BING® when qualified, prospective clients are searching for your name. Then make sure you proactively inform your current clients and associates that they should tell folks in their social circle that they can learn about you by searching for your name on their favorite search engine.
If you haven't done so already, sign up to try JABBERCLICK™ for FREE for the next 30 days!
Thursday, October 1, 2009
Online Presence
These days, it's become more and more important to control and manage your online presence. Employers, friends, coworkers, often "google" peoples names to find out about them. JabberClick helps you manage your online presence. Our blog articles will discuss topics ranging from social networks, to employer due diligence. Please drop by often.
Wednesday, September 30, 2009
Official iPod touch Giveaway Rules
JabberClick iPod touch® Giveaway
Official Rules
No Purchase Required to Enter or Win
Eligibility: The JabberClick iPod touch® Giveaway (the "Giveaway") is open only to individuals who are legal residents of the fifty (50) United States (including the District of Columbia) who are 18 years of age or older at time of entry. Employees of JabberClick, its advertising or promotion agencies, those involved in the production, development, implementation or handling of Giveaway, any agents acting for, or on behalf of the above entities, their respective parent companies, officers, directors, subsidiaries, affiliates, licensees, service providers, prize suppliers any other person or entity associated with the Giveaway (collectively "Giveaway Entities") and/or the immediate family (spouse, parents, siblings and children) and household members (whether related or not) of each such employee, are not eligible. All U.S., federal, state and local laws and regulations apply. Void in Puerto Rico and where prohibited by law.
Sponsor: The Giveaway is sponsored by JabberClick, P.O. Box 3878, Littleton, CO 80161 ("Sponsor").
Agreement to Official Rules: Participation in the Giveaway constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein.
Entry Period: The Giveaway begins at 12:00 am CST on October 13, 2009 and ends at 11:59 pm CST on November 15, 2009 (the "Entry Period"). Entries received prior to or after the Entry Period will not be accepted.
Entry: During the Entry Period, go to http://jabberclick.com/signup/default.asp?idpromo=6000 and follow the instructions to submit your entry. The use of any agencies or automated software to submit entries will void all entries submitted by that person.
Drawing: On or about November 30, 2009, Sponsor will select the name of one (1) winner in a random drawing of all eligible entries received during the Entry Period. The odds of being selected as the potential winner depend on the number of eligible entries received during the Entry Period. Potential winner may be contacted via email and asked to provide their full name, age and mailing address within a specified time period. If a potential winner does not respond within the timeframe stated in the notification email, the Sponsor may select an alternate potential winner in his/her place at random from all entries received during the Entry Period.
Requirements of the Potential Winner: Except where prohibited, the potential winner may be required to complete and return an affidavit of eligibility and liability/publicity release (the "Affidavit/Release") within seven (7) days of being notified. If a potential winner fails to sign and return the Affidavit/Release within the required time period, an alternate entrant may be selected in his/her place in a random drawing of all entries received. Acceptance of a prize constitutes consent to use winner's name and likeness for editorial, advertising and publicity purposes without additional compensation, except where prohibited by law.
Prize: One (1) Winner will receive an iPod touch® (8GB). Approximate Retail Value of prize is $199. No cash or other substitution may be made, except by the Sponsor, who reserves the right to substitute a prize with another prize of equal or greater value if the prize is not available for any reason as determined by the Sponsor in its sole discretion. Winners are responsible for any taxes and fees associated with receipt or use of a prize.
General Conditions: In the event that the operation, security, or administration of the Giveaway is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Giveaway to address the impairment and then resume the Giveaway in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize at random from among the eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Giveaway or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Giveaway may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. In case of a dispute as to the owner of an entry, entry will be deemed to have been submitted by the authorized account holder of the screen name from which the entry is made. The authorized account holder is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.
Release and Limitations of Liability: By participating in the Giveaway, entrants agree to release and hold harmless the Giveaway Entities from and against any claim or cause of action arising out of participation in the Giveaway or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Giveaway; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) lost, late, postage-due, misdirected, or undeliverable mail; (e) errors in the administration of the Giveaway or the processing of entries; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Giveaway or receipt of any prize. Entrant further agrees that in any cause of action, the Giveaway Entities' liability will be limited to the cost of entering and participating in the Giveaway, and in no event shall the Giveaway Entities be liable for attorney's fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.
Disputes: Except where prohibited, entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Giveaway or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Colorado. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant's rights and obligations, or the rights and obligations of the Sponsors in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules (whether of the State of Colorado or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Colorado.
Giveaway Results: To request the name of the winner, send a self-addressed stamped envelope to JabberClick – Attn: Marketing, P.O. Box 3878, Littleton, CO 80161. Requests must be received by December 15, 2009.
Official Rules
No Purchase Required to Enter or Win
Eligibility: The JabberClick iPod touch® Giveaway (the "Giveaway") is open only to individuals who are legal residents of the fifty (50) United States (including the District of Columbia) who are 18 years of age or older at time of entry. Employees of JabberClick, its advertising or promotion agencies, those involved in the production, development, implementation or handling of Giveaway, any agents acting for, or on behalf of the above entities, their respective parent companies, officers, directors, subsidiaries, affiliates, licensees, service providers, prize suppliers any other person or entity associated with the Giveaway (collectively "Giveaway Entities") and/or the immediate family (spouse, parents, siblings and children) and household members (whether related or not) of each such employee, are not eligible. All U.S., federal, state and local laws and regulations apply. Void in Puerto Rico and where prohibited by law.
Sponsor: The Giveaway is sponsored by JabberClick, P.O. Box 3878, Littleton, CO 80161 ("Sponsor").
Agreement to Official Rules: Participation in the Giveaway constitutes entrant's full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein.
Entry Period: The Giveaway begins at 12:00 am CST on October 13, 2009 and ends at 11:59 pm CST on November 15, 2009 (the "Entry Period"). Entries received prior to or after the Entry Period will not be accepted.
Entry: During the Entry Period, go to http://jabberclick.com/signup/default.asp?idpromo=6000 and follow the instructions to submit your entry. The use of any agencies or automated software to submit entries will void all entries submitted by that person.
Drawing: On or about November 30, 2009, Sponsor will select the name of one (1) winner in a random drawing of all eligible entries received during the Entry Period. The odds of being selected as the potential winner depend on the number of eligible entries received during the Entry Period. Potential winner may be contacted via email and asked to provide their full name, age and mailing address within a specified time period. If a potential winner does not respond within the timeframe stated in the notification email, the Sponsor may select an alternate potential winner in his/her place at random from all entries received during the Entry Period.
Requirements of the Potential Winner: Except where prohibited, the potential winner may be required to complete and return an affidavit of eligibility and liability/publicity release (the "Affidavit/Release") within seven (7) days of being notified. If a potential winner fails to sign and return the Affidavit/Release within the required time period, an alternate entrant may be selected in his/her place in a random drawing of all entries received. Acceptance of a prize constitutes consent to use winner's name and likeness for editorial, advertising and publicity purposes without additional compensation, except where prohibited by law.
Prize: One (1) Winner will receive an iPod touch® (8GB). Approximate Retail Value of prize is $199. No cash or other substitution may be made, except by the Sponsor, who reserves the right to substitute a prize with another prize of equal or greater value if the prize is not available for any reason as determined by the Sponsor in its sole discretion. Winners are responsible for any taxes and fees associated with receipt or use of a prize.
General Conditions: In the event that the operation, security, or administration of the Giveaway is impaired in any way for any reason, including, but not limited to fraud, virus, or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Giveaway to address the impairment and then resume the Giveaway in a manner that best conforms to the spirit of these Official Rules; or (b) award the prize at random from among the eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Giveaway or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Giveaway may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. In case of a dispute as to the owner of an entry, entry will be deemed to have been submitted by the authorized account holder of the screen name from which the entry is made. The authorized account holder is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.
Release and Limitations of Liability: By participating in the Giveaway, entrants agree to release and hold harmless the Giveaway Entities from and against any claim or cause of action arising out of participation in the Giveaway or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Giveaway; (b) technical errors related to computers, servers, providers, or telephone or network lines; (c) printing errors; (d) lost, late, postage-due, misdirected, or undeliverable mail; (e) errors in the administration of the Giveaway or the processing of entries; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Giveaway or receipt of any prize. Entrant further agrees that in any cause of action, the Giveaway Entities' liability will be limited to the cost of entering and participating in the Giveaway, and in no event shall the Giveaway Entities be liable for attorney's fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.
Disputes: Except where prohibited, entrant agrees that any and all disputes, claims and causes of action arising out of, or connected with, the Giveaway or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate court located in the State of Colorado. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant's rights and obligations, or the rights and obligations of the Sponsors in connection with the Giveaway, shall be governed by, and construed in accordance with, the laws of the State of Colorado, without giving effect to any choice of law or conflict of law rules (whether of the State of Colorado or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Colorado.
Giveaway Results: To request the name of the winner, send a self-addressed stamped envelope to JabberClick – Attn: Marketing, P.O. Box 3878, Littleton, CO 80161. Requests must be received by December 15, 2009.
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